DirecTV DIY Satellite Dish
DirecTV wanted to explore whether DIY satellite dish concept was a viable product for consumers. According to the marketing team, there was a big untapped market of consumers who couldn’t get access to satellite TV due to their poor credit rating. DIY option would allow consumer with bad credit to purchase the hardware outright, self install the dish and get access to satellite TV.
The challenge was to design a DIY satellite dish with easy to understand assembly instructions, use readily available hardware, create new mounting ceremony to lessen damage to roof and lastly, consider all safely issues facing consumers during a rooftop installation.
